Spotify launches ‘Your K-Pop Persona’: a new interactive experience to celebrate the K-Pop fandom and all the unique ways they stan

Spotify today launches Your K-Pop Persona, a brand new interactive experience that celebrates the K-Pop fandom and their passion for this genre that has taken the world by storm. With this experience, fans can discover and embrace what their ideal fan role would be in a K-Pop group.

From K-Pop’s diverse sounds, to its captivating performances and magnetic personalities – it’s no wonder this genre has become a global cultural phenomenon like no other. On Spotify alone, K-Pop streams have grown by over 180% in the United States, over 420% in Southeast Asia, and over 360% worldwide since 2018. In the Philippines, K-Pop has also skyrocketed in popularity, recording a 343% growth in Spotify streams between 2018 to 2023.  This growth is a testament to the power of music in transcending barriers and bringing fans from all over the world together.

Here’s how you can unlock Your K-Pop Persona: 

• Visit https://spotify.com/yourkpoppersona on your mobile device. 
• Answer five questions on the way you stan to receive your Main Role in the K-Pop fandom. Inspired by the roles usually assigned to members in a K-Pop Group, you could be a Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee. Whether a long-time stan or just dipping your toes into the world of K-Pop, all fans* are welcome to experience Your K-Pop Persona – even non-Spotify users. 
• As a bonus, Spotify users can also unlock an additional Fan Role, which celebrates each individual’s fandom by giving them a persona based on their K-Pop listening habits. 
• You’ll then receive a digital photocard with your results, which can be customized before sharing and comparing on social media.

Your K-Pop Persona: Spotify users can unlock an additional Fan Role. IMAGE FROM SPOTIFYTo amp up the fun, Spotify also collaborated with some of the hottest names in K-Pop for the release of Your K-Pop Persona. Be sure to follow Spotify PH on X to compare your results with Cha Eun-Woo, and stay tuned to discover the K-Pop Personas of the likes of TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR and THE BOYZ! 

Your K-Pop Persona is available in 31 markets: Indonesia, Hong Kong, Taiwan, Australia, Bangladesh, Canada, Egypt, India, Iraq, Malaysia, Morocco, New Zealand, Pakistan, Saudi Arabia, Singapore, United Kingdom, the Philippines, the United States, Japan, Korea, Poland, Brazil, Argentina, Colombia, Chile, Ecuador, Mexico, Peru, Thailand, Turkey, Vietnam, and in the following languages: Bahasa Indonesia, Chinese – HK, Chinese – TW, English, French, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Turkish, and Vietnamese. It will be available until May 10th, 2024.

Don’t miss this unique opportunity to flex your role in the fandom with Spotify’s latest interactive experience!

This is a press release. Minor edits have been made.