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BTS joins forces with CASETiFY for new collection, celebrates one year anniversary since “ON”

South Korea mega band BTS is collaborating with CASETiFY once again for a new collection of tech accessories.

BTS visits the "Today" Show at Rockefeller Plaza on February 21, 2020 in New York City. Photo: Cindy Ord/WireImage

South Korea mega band BTS is collaborating with CASETiFY once again for a new collection. 

The launch of the new capsule series will mark a year since the release of BTS’ “Map of the Soul: 7” on 21 February. It was the septet’s fourth Korean language studio album.

BTS at the press conference of “Map Of The Soul: 7” in February 2020. Photo: Big Hit Entertainment

This is not the first collaboration between BTS and CASETiFY, though. 

Their previous collaborative series, launched in late-2019, featured designs that took inspiration from their track with American singer-songwriter Halsey, “Boy With Luv”.

Similar to that collection, the upcoming capsule series will feature two renditions of the exclusive artwork, and presented in the form of iPhone, Airpods cases and more.

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“We’re honoured to join BTS for the celebration of their hit song, giving customers all over the world a chance to shop the merchandise designed specially for them,” says CASETiFY CEO Wes Ng.

“Our hope is that the community enjoys this collection while finding accessories that represent their passion for self-expression.”

Iconic song lyrics such as “bring the pain” are also reflected on the ultra protective impact cases. A reference to the track’s underlying message to push through even in tough times.

The collaboration celebrates the one-year anniversary of the Grammy-nominated group’s hit single, “ON.” Photo: CASETiFY

Now, you can also put a personal touch to these phone cases. Fans can customise their own BTS DIY photo frame case, where names can be added to cases designed around their personal pictures.

According to a press release, these cases will retail from USD $40, with matching Airpods cases, Apple watch bands, grip stands and wireless chargings. They are priced from USD $25 to USD $69.

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Sign-ups for priority access to the series of tech accessories commenced on February 26, last Friday. It will be officially available for sale on 9 March. More details here.


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