The Korean Business Research Institute announces their ‘K-Pop idol groups brand reputation rankings‘ for this month.
2. The Top 100 for the month of May (in Korean)
The said brand reputation ranking represents the value of the group’s name through analysis of consumer participation, media attention, consumer interests, community awareness, interactions and reactions.
The K-pop superstars of today, BTS, retains its top spot with a brand reputation index of 7,918,844, with high-ranking phrases on keywords such as Jimin, Jungkook and Itaewon.
EXO, on the other hand, comes third this month with a brand reputation index of 4,431,927.
Here’s this month’s top 20!
The data gathered from April 22 to May 22 was the basis for this month of May. –HallyuLife.com