Song Hye Kyo becomes the first brand ambassador of an Italian luxury brand

Song Hye Kyo has been selected as the first Korean brand ambassador of the Italian luxury brand Fendi.

On February 15, Italian luxury brand Fendi announced that Song Hye Kyo is their newest brand ambassador. A source related to Fendi said, “Song Hye Kyo is this generation’s icon of a beauty that embodies gentleness, strength, and a confident attitude. She goes well with the values that Fendi appreciates. She also appears in the March 2021 issue of Harper’s Bazaar Korea.