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aespa becomes the first brand ambassador of a French luxury brand

aespa becomes the first K-pop brand ambassador for the French luxury brand Givenchy.

aespa has been selected as the 2021 brand ambassador of the French luxury brand Givenchy.

On February 10, SM Entertainment shared that the global rookie girl group became the first K-pop artist to be a brand ambassador for Givenchy.

Givenchy’s creative director and designer Matthew M. Williams was overwhelmed by the energy of each member. He added, “I felt that as a group and individually, Karina, Giselle, Winter, and Ningning have strong individuality and style that naturally fit with Givenchy”.

aespa responded:

We’re extremely happy to work with Matthew, the new creative director of Givenchy. Since we are joining Givenchy’s new chapter, we will try to show various aspects and activities.

aespa recently released their second single ‘Forever’ in February 2020.


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